What should you consider before producing and selling leather goods? This archive webinar introduces personal preparation, practical training, product selection, customer service, marketing and the causes of declining sales. It is aimed at people interested in leathercraft and starting or developing a leather-goods business.
Archive: the original Persian article was published on 2 December 2020. This page translates the article and webinar outline into English. The original video is in Persian; an English audio track or subtitles are not provided here. This is an archive resource, not an announcement of an upcoming event.
In response to requests from students and leathercraft learners, Dalir Leather shared experience in training, production and the sale of leather goods. The webinar is titled “Successful approaches to producing, selling and marketing leather goods”. Its focus is on the decisions surrounding the craft as well as the commercial side of the business.
The original article addresses everyone interested in making and selling leather goods. It also explicitly welcomes beginners who are interested in leathercraft but have no previous experience. The outline can help readers identify topics to explore further; it should not be treated as a complete technical training course.
The original article embeds the Persian webinar on Aparat. Use the link below to open the original player. The English translation on this page covers the written introduction and topics, rather than a transcript of the recording.
Watch the original Persian webinar on Aparat
The original article described leather production as being affected by the wider industrial environment in Iran. It mentioned sanctions, tax and labour rules, limited liquidity and a lack of practical support for industry. It also pointed to slow capital turnover as a particular pressure on available working capital.
Other challenges discussed included ageing machinery and shortages of trained personnel in production, management and commerce. The source highlighted the need for vocational training, access to suitable raw materials, the quality and availability of cattle hides, and complex import procedures. These observations belong to the historical article; they are not a current legal or market update.
Is the webinar suitable for someone without leathercraft experience?
Yes. The original article specifically states that interested beginners are included in its intended audience.
Is the video available in English?
The linked recording is in Persian. This page provides an English translation of the written article and webinar outline, not an English video or a full transcript.
How can I ask about production or sales?
The original article invited readers to ask questions via WhatsApp. You can use the current Dalir contact page to find the appropriate contact channel.
For more on the business side of product development, read market orientation and innovation in new leather products. Registered members can also explore the Dalir Idea Bank and its idea-submission process.
