The two colors gray (Ultimate Gray) and yellow (Illuminating) were selected as the color of 2021 by Pantone Company. The introduction of the color of the year in fashion, clothing design, home furniture, accessories, packaging and industrial design is very important. Tusi gives a message of strength and hope.
As 2020 draws to a close, the Pantone Color Institute has chosen and introduced 2021.
The annual goal and task of the Pantone Color Institute is to predict the color that best reflects next year. In other words, although Pantone is known for predicting and determining color, color selection is not based on data. Rather, according to “What are we looking for? What do we need? And what are the psychological characteristics of that color that can give us what we are looking for?” And is done through the state of the world in various fields; The corona outbreak is already affecting the world.
Due to the complex conditions of the world, two colors were selected as the color of 2021, Ultimate Gray and Neutral Gray and Illuminating
Ultimate Gray with Pantone code 17-5104 and Illuminating yellow with Pantone code 136647 are the colors of 2021.
2020 was a turbulent year for the whole world, so it is not surprising that the Pantone Color Institute has chosen two colors as the color of the year, this choice does not indicate uncertainty but can be a metaphor: the light at the end of the tunnel!
“No color can understand the meaning of the moment,” said Laurie Pressman, vice president of the Pantone Color Institute. We all realized that we could not do it alone. We all have a deeper understanding of how we need each other and our emotional support and hope. “It’s a combination of flexibility, optimism and hope and the positivity we need.”
Explaining this choice, it also says: A color link conveys a message of strength and hope that is both enduring and inspiring. “Practical and stony but at the same time warm and optimistic, the union of power and positivity; it is a colorful story that captures deeper thoughtful feelings with brilliant and friendly promises,” the Pantone website said in a statement.
Color experts say: In 2021 we must feel that everything is becoming brighter, this is essential for the human soul. This is the first time in 22 years that two independent colors have been selected as the Pantone Institute of the Year; For the first time, a color from the gray spectrum is in this selection, and the yellow spectrum for the second time: the first time in 2009 and after the great economic crisis of 2008 affected many countries.
Given that gray is said to be associated with negative moods such as sadness, fear and despair, choosing gray may seem a bit complicated, but Pantone said it was a medium shade, not a heavy shade, because of the quality of the resistance. And its reliability is selected.
However, given the recent year and the Covid 19 epidemic and economic anxiety, color choices with negative or bitter characteristics are not unfounded.
Yellow is one of the warm colors and one of the main colors, in terms of spectrum, yellow is between orange and green. In most cultures, this color represents knowledge and knowledge and a sign of youthful passion, sunshine, joy and warmth. Yellow is known in various spectrums, including dark yellow, light yellow, and lemon yellow, each of which has a special and different symbol.
Gray refers to any range of colors between black and white; silver, gray, light and dark gray, smoky, lead, and dark lead are different shades of gray. Gray symbolizes trust and confidence, neutrality, wisdom and intelligence, calmness, compromise, calmness, thrift, independence and formality, and sometimes depression.
Pantone or Pantone is the name of a company that is a world-renowned source of color. For more than 40 years, Pantone has been inspiring design professionals to identify colors and create with its products, services and technology. One of the important tasks of this company is to create a new system for the correct matching of colors to solve the problems related to the exact color and the difference of opinion about it. Pantone is world-renowned as the unofficial determinant of the color of the year.
Pantone is headquartered in Carlstat, New Jersey and has two other offices in the United Kingdom and Hong Kong. the color of 2021
The company began in 1950 as the printing and advertising company m & j Levine; Six years later, the owners of the company, the Levine brothers, hired Lawrence Herbert, a chemistry graduate, as a part-time employee. Sees and interprets it differently, giving rise to the Pantone adaptation system; in 1962, Herbert made the printing and printing sector profitable, while the commercial sector struggled with a $ 50,000 debt.
In 1963, Herbert bought the company’s technology assets from the Levine brothers for $ 93,000 and renamed the company Pantone. In 2007, Xwright, a supplier of color measuring tools and software, bought Pantone for $ 180 million.
