The Global Leather Coordination Committee (GLCC) call for the protection of leather names
The Global Leather Coordination Committee (GLCC), is a universal organization, is represented by representatives of the International Council of Hides, Skins and Leather Traders Association (ICHSLTA), the International Council for Tanners (ICT), and the International Union of Leather Technologists and Chemists Societies (IULTCS).
The Global Leather Coordinating Committee, in order to confront what has been called “the spread of false and misleading descriptions” of leather,
Called on governments around the world to establish a legal framework for protecting the name of the leather, since exploiters of this name could “confuse consumers.
The committee believes that only by creating appropriate rules can confront misleading descriptions” of leather names, saying that such actions will protect brands against unhealthy competition and empower consumers.
The committee has specifically called on the European Union to take the lead and adopt the “Leather Health Rule” for its 28 members.
The shoe manufacturing industry has so far been considering rules for upper, insole and spike of shoes.
The Global Leather Coordination Committee has also encouraged the US government to work with the European Union in approving new laws and regulations.
The Global Leather Coordination Committee said at a meeting in All-Chines Leather Fair that was recently held in Shanghai, the use of leather names to describe some non-leather materials has increased.
“The materials are some of the derivatives of fossil fuels, or products derived from mushrooms, pineapples and vineyards,” the committee said in an explanation.
Stefan Jeschke, a senior vice president of GST, leather car manufacturing company, warned at the Global Leather Congress in Shanghai that “automobile companies use fanciful names and pseudo-leather products.”
He emphasized that there is “no transparency” in the use of these materials and products. “The consumers has become more confused when” unaware vendors cannot provide the buyer with proper explanations about these imaginary names. “
The Global Leather Coordinating Committee emphasized that leather only refers to the skin or the raw skin of animals, which has been tanned appropriately to prevent its deterioration.
The committee added:
The good authenticity of leather is undermined by inconsiderate businessmen, which in turn it has had an adverse effect on the overall perception of leather.
For this reason, the leather market suffered losses that harm the real manufacturers of leather and product consumer around the world.
In order to cope with this situation, the Healthcare Correctness in the Brazilian tanning industry has been set up to properly enforce its leather laws and also to encourage Chicness to encouraged to use the “real leather” brands.
Within the framework of this campaign, efforts have also been made to persuade Americans to review the leather guidelines and the activities of Europeans in harmonizing the internal rules of the EU countries about leather.
The Global Leather Coordinating Committee announced:
Protecting leather against false descriptions and uses improves the value of leather goods and justifies its true price against counterfeit and non-leather goods easily.
Brands increasingly appreciate the value of transparency and health of products because this is in the interest of the leather market and makes the customer remain loyal to leather goods.
According to the committee, the market is for all types of leather goods, provided that they are to be marketed clearly and properly.
